Top social media marketing tips for small businesses
Social media has been around for a few years and it is not going away anytime soon. Especially after the pandemic, there has been an increase in the advocates of social media, as it helped people to stay connected with their loved ones. Even for businesses, the ones who had leaped onto social media before the pandemic hit, were able to utilise the medium to reach out to their new and existing customers. Social media has definitely helped businesses of all sizes, but has it been more beneficial to the smaller businesses?
Social media has united businesses and customers. With the help of social media, businesses can cheaply access a large pool of potential customers, for any kind of product. This comes in very handy for smaller businesses, as they can utilise social media marketing to create a community for their existing and new potential customers, at a much lower cost than traditional marketing. Let’s see some stats that can help us better understand the rationale behind social media marketing for small businesses.
Invest in a Scheduler
Instead of trying to do this labor-intensive task each day, invest in a scheduler that will automate your social media activity. A schedule will allow you to publish hundreds of content items according to your set timetable.
Is social media success waiting for you on TikTok? Perhaps you’re wondering if Facebook is too dated for your modern brand. Should you duck out of posting on argumentative Twitter?
There is no correct answer. But there is one definite rule to follow when adopting a social media platform: Quality trumps quantity, and if your time is limited, it’s best to concentrate your efforts on a handful of platforms rather than attempting to master them all.
Choose the most suitable platforms for your target audience. Profile your ideal customer, and use your information on demographics to figure out the best platform choice for your business.
Another way of choosing the best platform is to pay for a small amount of advertising. The response from that advertising will tell you more about whether there is a receptive audience with whom you should connect.
Ask them questions, get their opinion, talk about things that stir up emotion. No matter which industry you’re in, there’s an aspect of your product or service that’s tied to a feeling or experience your ideal client wants to have.
If you’re a business coach, what you’re selling is confidence, peace of mind, and success. Those are all topics that stir emotion. Posting about your definition of success and inviting them to share theirs is a great way to bond with your audience.
Did you know that only 10% of messages and comments left on business social media accounts are answered. Every small business social media strategy should include time set aside to respond to customer comments and direct messages.
This interaction is what makes social media a sales funnel for your business. Posting great content is how you get people interested, but having conversations is how you get people to buy from you.
Use Instagram polls, Twitter threads, and Facebook live stream to interact with your customers and create a two-way conversation. You don’t just want to preach to them why your brand is amazing. You want their opinion on the direction you should take your brand, the products they want to see.
Social media provides an opportunity like no other for brands to get honest and valuable feedback from customers. Making your customers feel involved will also help you create brand loyalty.
Social Media Strategies for Small Business
The core of effective social media marketing for small businesses evolves around providing high-quality content in a consistent way. Consistent doesn’t necessarily mean “a lot”. It’s essential that you find a rhythm that works both for your audience and for you to keep providing value in an interesting, entertaining way. Engage in conversation with them. Use trial and error; it’s ok to make mistakes!
A solid social media marketing strategy for small business owners is an essential part of your long-term success. It doesn’t matter if you have a bootstrapped SaaS company, B2B, or any other company type. If you have a strong plan in place, you won’t waste hours of your precious time trying to figure out what to do about your social channels.
How are you going to start your small business social media strategy? Which platforms do you think your audience is active on the most? We’d love to hear your thoughts in the comments.